We love to design... a new identity for Sheffield SEO company iM3

We are often approached by established companies who have launched with a 'quick fix' identity but find, down the line, that a unique and considered identity becomes crucial in taking the brand forward.

Often these companies have established themselves and their offering but hit a wall when it comes to projecting the right message to the clients they want to win.  

Neil Palmer of iM3 approached us with such a dilemma and naturally, we were happy to get stuck into the project.

iM3 (www.im3.co.uk) are a Sheffield and London-based SEO company. They have built up a reputation for delivering affordable, results-driven SEO solutions to the SME market.

Their name stands for 'Internet Marketing to the power of three'. Google this concept and you'll find a lot out there about the 'power of three' but in the context of iM3, Neil wanted a strong, clear logo that reinforced the company's tagline 'Powerful Internet Marketing'. 

Here is their old logo, which we felt was dated in appearance and certainly was underselling their fresh and approachable attitude to SEO:

'The power of three' has lots of meanings - religious, cultural and mathematical - as well as being symbolised through the triangle. We did lots of research but were wary of getting too caught up in the various meanings, wanting instead to create a very clean, instantly appealing identity that would work for iM3's culture and approach.

Here are our four ideas, all different in style, and then the final choice. Click on each image to see how we envisioned each logo being used in black and white and on dark backgrounds - all considerations with any logo identity:

Neil chose the following logo as his final identity, with tagline added. We like the freshness of the lime colour against the professional grey - a modern logo, with clean lines and striking typography which will stand the test of time. What do you think?

Neil Palmer of iM3 said:

"Really happy with our new brand identity and logo set, the designs reflect exactly what we wanted and needed. Very tangible service, quick and efficient. Looking forward to creating more designs for our websites."

  

We're looking forward to working with Neil on the next stage of creating a professional, eye-catching business card and design elements for the iM3 website which we hope will create a more customer-friendly interface to match the new brand!