It's tough getting noticed these days. We're bombarded with thousands of marketing messages on a daily basis and whilst you may have something great to sell, getting people to sit up and take notice can be difficult.
One way of getting your message noticed is to choose a finish or shape for your promotional literature that catches people's attention and encourages people to hold onto your literature for longer than average, giving you a better chance of your message being read.
Of course, this isn't the complete answer. Your message and copy must be compelling. It must answer that age-old question of 'what's in it for me?' and you must instil confidence in the reader, usually through the use of testimonials. Crucially, you must also include a 'call to action' so the reader knows what to do with the information if it's of interest to them!
But back to that interesting finish or shape....
I thought it might be useful to share with you some of the ways that we have created a more unusual piece of marketing that moves away from the typical flat leaflet or flyer and therefore works a lot harder as a piece of print.
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| No more stuffing letterboxes... just hang it on their door! |
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| Create a pretty and interesting shape to complement the design (design courtesy of Charlotte Thomson Art & Illustration) |
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| Want them to keep hold of your brochure? Create quality with high gloss |
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| Grab attention with an interesting shape and shiny bits! |
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| Draw the eyes with elegant gloss highlights |
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| Launch party invite? Make them feel special with something to keep |
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| Shaped and starmarqued for maximum impact |
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| Give your clients' a voucher to keep hold of at Christmas |
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| Excellent use of Spot Uv on a corporate business card |
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| Quirky use of shaping on a flyer that people can play with! |
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| Brochure and folded business card all in one |
I think these examples show perfectly how a printed piece of marketing can make an impact in a way that is difficult to replicate via email or web... you've just got to be creative about how you use a piece of card!
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