Are you making a lasting impression?

I am often asked about what kinds of marketing activities go on in my business and what works best. 

I'm a big believer in doing the whole mix - direct mail, telemarketing, email marketing, PR, social media, networking - to win new business but what we are also very good at is retaining clients.

Whilst this is clearly something that will be affected by standard of service and price (both of which I'd say we're damn good on!) I also believe that finding ways of being in front of your clients on a monthly and yearly basis is extremely important.

Don't underestimate the power of marketing tools which last throughout the year. I'm talking about pens, calendars, notepads, pen pots, rulers, trolley coins, cloth bags and so on.

Here's a few stats from recent research carried out by the Promotional Products Association International (P.P.A.I.):

• Out of 800 business travellers researched, 71% had received a promotional product in the last 12 months
• Out of these 800, 33% had the product on them!
• 76% could recall the name of the advertiser on the product
• 52% conducted business with the advertiser after receiving the product
• Of those who hadn't ordered, half said they expected to and half said they had a more favourable impression of the advertiser

So, why do these items work? Very simply because the frequency of exposure is inordinately higher than, for example, a magazine advert.

Every time your prospect or client uses the item, they are exposed to your brand, logo and message. Each impression lowers the cost per impression for the advertiser, making these products some of the most cost-effective marketing methods available.

I'm always pleased when I turn up at a networking event to see someone using a printing.com pen to make notes in their printing.com pad or when I visit a client and they have our calendar on their desk. I'm willing to bet that they won't forget us in a hurry!

So, if you need advice on how to become more memorable to your clients and prospects, give us a shout here in Sheffield. It's what we're great at.

Sarah

printing.com product range