We love to design... Helping 'The Essential Fly' to promote themselves more effectively

This is really a tale of why DIY design just doesn't cut it when it comes to getting the most from your marketing. 

The Essential Fly http://www.theessentialfly.com/, an extremely reputable online supplier of fishing flies who use one of the most talented fly tyers in the UK, was recommended to us by a previous client.

As with many business owners these days, they had hoped to save a few pennies by putting together their own leaflet design. 

Now, being so much more than a printing company, we're happy to challenge our clients if we feel that what they're asking for will undersell their business. It's not always what people want to hear but it certainly the reason why people come back to us!

So, following some discussion about what they wanted to do with the leaflets (insert them in a national magazine) and what they were looking to achieve from the leaflets (traffic through to the site) we agreed a very reasonable design cost and set about re-vamping what they had initially supplied.

They already had a logo and a brand-style, they understood the importance of using testimonials and including an offer and they knew what sort of information was important to their potential customer. The problem was that all of these messages were lost in the cramped and crowded layout.

So, with some clean layout, emphasis on the key points and USP's, use of some beautifully colourful images of flies and that all important 'white space', we created a simple but to-the-point leaflet which conveys a professional and reliable company image.

There's no doubt that bad design could end up costing your business far more than good design and I hope you'll agree that our re-vamp represents a worthwhile investment for The Essential Fly.