Thursday 2 February 2012

We love to design... An e-booklet for a Sheffield events company


There's no denying that online approaches to marketing are evermore popular and so often I hear that offices are going 'paperless' and sending out less printed materials. Whilst I'd argue that printed materials should have their place in the overall marketing strategy, that debate is for another article entirely.

Whether you're printing or online, one things for sure - you should still invest in great design. If you're trying to win work, the impression you make counts and certainly, poor design will only create a hurdle that none of us need in current times.

One company that understands this is Speakers from the Edge. This seriously driven company organises inspirational speakers for events, with those speakers consisting of explorers, mountaineers, adventurers... people who are amongst the most inspirational you are ever likely to listen to!

Directors Rebecca Varley and Kerry Galvin approached us to discuss how best to develop the corporate side of their business. More often than not, when approaching businesses, they were being asked to email information but were coming up against large file sizes and attachments. People are never keen to receive large PDF's and often firewalls will stop the email coming through, remove the attachment or put the email into junk... all bad.

So, our solution was to design and publish an e-booklet which would provide a link that could be pasted into an email or added to the website to download.


Oliver worked through three different creative approaches for Rebecca and Kerry to choose from:




And then once they'd chosen, the style was applied to the whole booklet. The e-booklet is completely interactive, easy-to-use and allows click-throughs to the website, emails, links and so on. Importantly, it can also support the printed article as the same files are used. This means that you're covering all bases. Not everyone wants something in the post and not everyone is happy with just an email. Personally, I find doing both makes the biggest impact.

My photography doesn't do this project justice so to view the live e-booklet, take a look at the following link: Speakers From The Edge e-booklet


I think the crucial thing with this project is that Rebecca and Kerry gave Oliver his head with the design. Whilst he still worked within the brand constraints, having understood the brief Oliver had free rein over the approach and as a result, Speaker's had three highly creative, unique and eye-catching approaches to choose from and a final result that will, we have no doubt, help Speakers from the Edge to win the clients that they want.

"We came to talk to printing.com Sheffield about a new innovative way to market our motivational speakers to potential clients. We wanted a fresh, eye-catching and interactive way to engage our clients that would complement our existing website and drive traffic to it. Given their marketing know-how, we asked the team for their advice, and they suggested designing an e-booklet.

The team were extremely enthusiastic and totally understood our brief. The entire process, from concept to design through to the final product was expertly driven by the team. We now have a stylish, fully interactive and user-friendly e-booklet which is central to our marketing strategy. As always, printing.com Sheffield were a pleasure to work with and we would highly recommend this particular service to any company looking to grow their business."


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