Friday 9 September 2011

We love to design... an elegant new brochure for a bridal accessories company


I think it's time I updated you with what we've been up to in the design studio this month!

We've recently completed a project for fabulous bridal accessories company, Crystal Bridal Accessories. Crystal is owned and run by the very driven and focused Amy Karim. 

Amy clearly has her finger on the pulse when it comes to ideas for accessorising your wedding outfit and I love the way that she's approached her business as a fashion advice resource. Often it can be difficult for people to visualise what should go together or how to create a particular look but Amy has made this easy for her customers, with lots of advice, imagery and a blog. I particularly love the vintage-style accessories and looks, evoking art deco imagery.

Amy was keen to bring a selection of her products and inspiration together into an elegant brochure which customers could purchase as a handy guide to creating their perfect wedding outfit. 

Amy was fantastic to work with, providing a clear vision of how she wanted her brochure to look but allowing us to have our creative input and responding to advice in a way that allowed us to add real value to the project.

Amy opted for a square format with silk inner pages and a matt laminated cover, which adds to the elegance and finesse of the finished brochure. We were given beautiful, professional photos to work with (half the battle won in a product brochure!) and Amy provided visuals of where we were heading. It was then up to us to realise her vision. Amy had this fantastic feedback for us:

"I am ecstatic with the results of the style guide brochure – it is professional, high quality and very well-designed. The design process itself was stress-free and I was impressed with the way all our ideas, thoughts, likes, dislikes were discussed so that the end product reflected our image perfectly! We were given detailed information about paper types, styles and finishes which helped us to make the right decision about the look of our final brochure. Thanks for an excellent service and a beautiful brochure. We will definitely be recommending you to all our colleagues in the industry."


Thank you Amy! It was great to work with you and we are equally pleased with the results!

Check out Amy's site (www.crystalbridalaccessories.co.uk) and tell your friends about her, especially if they're planning their wedding or have a special occasion coming up. And order your own Bridal Accessories Style Guide before they sell out!

Inspiration and direction

A simple cover using elegant typography
Clear instructions on how to order
Eye-catching headlines that categorise the range
Magazine style spreads that offer fashion advice
Individual styling for each page
Clear contact details to drive website traffic
 

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