Tuesday 26 October 2010

We love to design... a logo revamp and shiny new brochure for StairSteady


I first saw Ruth Amos of StairSteady (www.stairsteady.net) present at an E3 Event a couple of years ago and was blown away by her. 

Coupled with her fascinating story of how she'd got into business, having invented her product at 16 as part of a GCSE project, she also has an impressive demeanor - intelligent, driven and a true ambassador for entrepreneurialism. Having won the prestigious 'Young Engineer for Great Britain' award for her invention, her abilities speak for themselves.

Without getting too gushy, I was therefore extremely chuffed to be approached by Ruth to design her brochure. 

Testament to the power of Twitter, Ruth had been encouraged to contact me by some of my Twitter followers, who are also clients and friends.

Ruth was very focused about what she wanted from her brochure, what it needed to do for the company, who it was targeted at and what values it needed to communicate. This worked well alongside her willingness to take our advice and input and we were able to run with the project.

Oliver began with a simple re-vamp of the existing logo, which we were concerned looked dated and therefore not representative of her innovative product:


Next, I took Ruth's supplied text and spent some time re-working it into compelling copy which focused on the company's core values and USP's. We were able to pull out key phrases which would create 'buy-in' from Ruth's market, and focus on these throughout the design. Ruth supplied us with some great images to work with and Oliver put these to good use to create a visual story of the product:



"I found working with printing.com to be a stress free and very pleasant experience. All the staff were helpful and went out of their way to make sure that we ended up with something that we are very proud of. It has given us a leaflet that embodies the company at this time and a logo that has given our brand a whole new feel. We are so happy with the work they have done and will be using them again as they went above and beyond what was expected of them.
" Ruth Amos, StairSteady Ltd

You can probably tell that this is yet another project that we've really enjoyed being involved in and we're looking forward to watching Ruth's business prosper.

Finally, if you're interested in networking with my colleagues and I, there will be an E3 Event at Sheffield College on 2nd November - 'Future Faces: The Future for Entrepreneurs'.

And guess what.... I'm one of the panel members sharing my stories, theories and opinions so please come along to support me and you may even meet some great new contacts into the bargain! You can book at: www.wearee3.com

See you there!

Sarah


2 comments:

  1. wow the printingand design is superb on this one. and the design too. very good color combination and typography

    ReplyDelete
  2. Thanks David, appreciate your comments. Oliver, our designer, is hot on his typography and we've been lucky to win some design awards for his work.

    ReplyDelete

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